Services
BRAND STRATEGY
Is explaining what you do complicated? Do you have a clear Brand Story? Are you struggling to connect with customers in a way that they will keep coming back?
Using our simple workshop tools, The 6 Laws of BrandingTM. and the 'StoryBrand Framework' we will get your brand back on track.
-
Do we need to conduct some research - gain insights from your current Consumer and Trade customers?
-
Does your website, or other brand collateral need a revamp?
BrandPlan will manage the entire process.
E-COMMERCE & DIGITAL MARKETING
With over 13 years of experience working with and building e-commerce businesses, BrandPlan can offer much expertise in this area, and will deliver tangible, measurable results if you have an online shop. We will also manage the digital marketing thereof - the 'bread and butter stuff' things you need to be doing regularly to communicate your brand message online, to drive traffic to your site and convert sales:
-
Website build
-
Website content management.
-
Social Media
-
Building your consumer database (Lead Generation) and sending newsletters
-
Content creation (Design, blog articles and photography)
-
Paid search (Google) and targeted social media
CAMPAIGN CONCEPT & MANAGEMENT
Campaigns are what we implement when a specific goal needs to be achieved. Need more new customers? Need to increase the database? Need to communicate a new product release or launch a new brand line? Need to create a referral system?
There are numerous ways in which campaigns can be conceptualised and communicated depending on what the goal, and the budget is. The 'marketing mix' could include any one or a combination of the following channels:
-
Social media campaigns & Influencers
-
Competitions
-
PR and media
-
Events
-
Print media
-
Radio
-
Partnerships
TRADE PARTNERSHIPS
There is much to be gained from partnering with like minded, non-competitive brands to achieve greater things together. Think joint promotions, partnered competitions, sales incentives and so forth.
Similarly, if retail partners are your main route to market, then use them! They have the key to your customers so the more you can work effectively together on marketing initiatives, the better for your brand.
FEES: Each client is different, but generally I prefer to work on a monthly retainer basis rather than racking up the hourly fees (avoiding any nasty surprises!). But please contact me for a customised quote.