About
The hero of BrandPlan's story is YOU, but here's a little bit about me.
I have 20+ yrs of Branding and Marketing experience, and most recently have held senior marketing positions at SA's much loved kitchen and home retailer Yuppiechef, and leading fine wine e-marketplace, Port2Port. Read are a few comments from clients and business leaders I have worked with.
Luxury brands are my speciality and especially where wine, food, travel and hospitality are involved.
I started BrandPlan in January 2020 to help smaller businesses who are in need of an experienced, senior marketing brain but don't necessarily have the resources to pay someone full time; it's a model that's working!
"Branding adds spirit and a soul to what would otherwise be a robotic, automated, generic price-value proposition. If branding is ultimately about the creation of human meaning, it follows logically that it is the humans who must ultimately provide it"
David Aaker
I understand that at the end of the day your core business goal is, quite simply, to generate more revenue and as quickly as possible. But it's my firm belief that if you don't take the time to understand the needs of your customer, and to create a clear, compelling message that presents the solution to their problem, your frantic marketing efforts will digress into 'just a load of noise' and fail, and your business will not grow sustainably.
Let me help you to clarify your brand's message using simple tools such as 'The 6 Laws of Branding'TM and Don Miller's 'StoryBrand Framework'.
And then we can go to market using all the channels you may already be using - a Website, Newsletters, Social Media, Blog, and so on - but this time with the solutions your potential customers really need to hear in order for them to engage with your brand and buy - not just once but over, and over again.
Marketing is what brings your customers to you, a strong Brand is what helps you keep them.