STRATEGIC BRAND MARKETING
Helping you understand who your customer is,
where to reach them and how to clarify your message so they will listen, engage and convert.
Are you a smaller business that cannot justify a full time Marketing person but you know you need help to grow?
How can BrandPlan help your business to grow?
You have a great product, but 'getting it out there' makes your head hurt? Often a business's worst enemy is 'Marketing noise' - multiple, confusing messages sprayed around social media, newsletters or a website.
If you answered 'no' or 'not sure' to most of the above, then perhaps we should talk!
The key to all successful marketing communication is clarity.
The customer should be the hero of your story, not your brand or your products.
Who is your customer?
What is the problem they need solved?
Do you have a plan to help them?
How much better will their life look like after you do?
Your brand message?
Even if you have the best product in the marketplace, you'll still lose to an inferior product if your competitor's offer is communicated more clearly
What's your message?
Can you say it easily?
Is it simple, relevant and repeatable?
Can your entire team repeat your company's brand message in such a way that it is compelling enough that every potential customer should engage and convert?
Your current marketing efforts?
Do you feel confident that your current marketing materials talk to your customer and clearly reflect your message - ie do they actually work?
Events, and more.
"Your brand is the single most important investment you can make in your business”